Challenge: Enrich the live event experience. Disseminate meta information about the Works. Inspire auction-type psychologies and purchase behavior in user. Tools must work immediately and effortlessly.
NEAR FIELD COMMS ENHANCE THE EXPERIENCE
NFC (Near Field Comms) Devices embedded in the Works alert the App to proximity, and App loads content reflecting proximal data, including text and video.
Live Bidding and Auction functionality enable registered bidders to track and participate in live auctions. Updates to favorite pieces via Push notification, prompting action.