Challenge: Halal Cafe & Grocer needs re-brand to reach broader community.Goal: Re-Establish itself as a fun destination and eatery, so that more folks – especially Non-Muslims – would stop and shop.
Clients liked the “Material” aesthetic; cards floating over a static background.
Material Design stylistically encapsulates the feeling we desired to achieve. Lots of flat objects floating above a surface. Google had just come out with the best practices guide the same month (August, 2016) so the ideas were fresh and demonstrable to the owners as a relevant style.
The Halal identity was preserved, and upgraded with whimsy, now inclusive for all who like good food. Interestingly, the innovative use of Google Maps had an immediate effect (click the button for directions, and a live map opens in your phone with driving directions from your current location).